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There are a few things your have to have in order to really pull people into your website. The number one thing you need to do is come up with a list of relevant keywords that will bring you and potential customers together. A couple of questions you need to get answers to are: What is the subject matter of your business? What are the sub-categories? The best way to decide these answers is to simply set down and start making a list. Don't worry about thinking up the perfect words yet, just include everything you can think of that has to do with your subject. Let's say my website is a coin collectors site. The subject matter for the site would be 'collectors.' Without stressing out about it, I would take a pen and paper and begin writing down anything I could think of that would work with it, for instance, coin, antique, hobby, and so on. The point is to make the list as long as you can.

You may be looking at your list now thinking 'Great, I have my keywords,' Sorry, but not yet. You have created a list of keywords, but they are not the ones you will use on your site. It is at this crucial step that most sites blow it. What you have before you is a list of subjects, not keywords. To really take it to the next step and reach your target audience, you need to identify the keyword phrases your potential customers are searching for within these subjects. Don't get frustrated, lucky for you it is a fairly easy process.

Word Tracker is a program that will take you from frustrated and guessing to relaxed and the perfect keyword list. It is a program that allows you to analyze a subject matter to find out every phrase a potential client may be using in searches for that particular subject. So how does word tracker make your life easier? Simply put, it does the work for you, and it does it well. For $8 you can get access to the program for two days. Once you have tried it out you may want to invest in a year's subscription. Whatever you may choose, you will find that the phrases and words that Word tracker comes up with will be a perfect for your subject matter.