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People fail to understand just how important web site design is to the online image that they want to project. Having a great product does not mean everything will work out successfully.

In order to achieve success online, one must have both wonderful products or services and a great design. People can be judgmental. If the web site looks unprofessional, they will think that what that site offers is inferior too.

Here are some tips to make sure your site does not express your business the wrong way:

1. Forget banners. Using a banner is like saying you are a newcomer. You should know that banner programs are oftentimes worthless especially if you are just starting out. Avoid the temptation of using every banner program you can get your hands on.

2. Clean and organized site, not 'busy'. Do not make your site frustratingly busy. What do you feel when you visit a site that is full of animated pictures, fluorescent texts and colors, crowded pictures and huge texts? You hit the 'back' button, don't you? Do not make your visitors do the same.

3. Clipart galore. Clipart and clipart-like graphics are totally unprofessional. They seem to tell your visitors not to buy or use your product. Make your own graphics. Take the time to learn how to make them on your own using some helpful programs that are available. Try Photoshop.

4. Do not talk about you. Even if you have many wonderful things to say about yourself, no one really wants to hear you. Sorry but that is a common knowledge. Instead of talking about yourself, talk about how you can help them and the benefits that you are providing. Focus on them instead of yourself.

5. Test browsers. Look at your site with every type of browser because there are no standards yet on the internet. This basically means that every web browser interprets code differently. One can display your page awfully while on another it will look perfect. You might never discover that you are making large percentage of your readers run away because your site looks terrible in their browser. All this because you have not tested the browsers yourself.

To be able to be successful is to have a good marketing strategy on how you can get visitors, make them read all that you have to say and make them want to go back for more.

This is what web site success is all about.

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