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In case you don't know, (Product) Red is an initiative begun by rock singer Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Currently (Product) Red has: American Express, Apple Computer, Converse, Motorola, The Gap and Giorgio Armani. Why not Google?

Adwords customers could check a box in their ad display preferences. If they check the "product red" box, the adwords customer is charged an extra fee...... maybe 5% etc., and the extra proceeds go to Product Red's Global Fund to Fight AIDS.

This would be a great tool for:

1. An Adwords Company's Self Promotion: This would make an Adwords ad stand out. It's also good PR for the Adwords Customer's Company.

2. Google's own self promotion. If Google implemented this, it would be all over the news. Google is already the golden boy of the press, but a little more good PR can't hurt. Maybe MSN and Yahoo would try to join and do the same.

3. Financially, the charity could benefit greatly from this. That seems to be the goal of (Product) Red, self interest benefiting charity.

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