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Anyone who has been in business for any time knows the meaning of PPPPP. It is the mantra that a person should learn early in their lives to be successful.

Anyone who has been in business for any time knows the meaning of PPPPP. It is the mantra that a person should learn early in their lives to be successful.

Prior Planning Prevents Poor Performance (PPPPP) is a simple yet elegant reminder that one must invest time to plan projects. The more time spent planning, the more successful the results.

Building a website is no exception to this rule.

Too many times a person gets a flash of brilliance on a topic for a website. Without properly checking the level of competition or without checking the popularity of the keywords for the topic, he/she picks a web host and throws up the website. Unfortunately, the odds say that the website has about a ten percent chance of succeeding.

I first heard about the "5P" (PPPPP) concept when I was a young lieutenant in the Army. My commanding officer was a stickler for planning, and I observed that his projects went smoothly, were completed on time, and were within budget due to his prior planning.

Building a website is a perfect example where the 5P concept works very well.

If the keywords for the topic of your website use are very popular and it will be very difficult for you to get listed on a search engine results page higher than number three, you are dead from the start.

To properly plan, you need a keyword research tool that helps you evaluate the various keywords of interest so you can isolate a niche where the competition is not too fierce. This will allow you to carve out your area of expertise and succeed.

The best web host will supply this keyword research tool to you as part of the web hosting fee. Do not settle for less.

You can find more information about finding the best web host on the-best-web-host.com. Do not settle for less.

In closing, remember the quote, "If you fail to plan, you plan to fail". This is restatement of the "5P" principle.

Good luck and good "5P" planning.

Copyright 2007 John Howe, Inc.