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If you are involved in the marketing of your company website then you may well have received a call at some point from businesses offering to create and submit a Google site map on your behalf.

The caller stresses the importance of a Google site map and the positive benefit to your site's positioning in Google. But just how necessary is it for your website to have a Google site map? The answer is "it depends".

A Google site map is a highly useful tool as it allows a website owner to 'tell' Google which pages it should index, and in which order of priority. However, if your site is already well positioned in Google then there may be little if any benefit to submitting a Google Site Map, and it is unlikely to have any impact on your existing rankings.

The real value of a Google Site Map is if your site uses complex technology, has poor internal navigation or delivers dynamic content and you are having problems in getting your content successfully spidered. On bigger and more complex sites using a Site Map could help encourage a deeper crawl and ensure that constantly changing URL's are indexed. It's also a useful exercise when you launch a new website as it puts it firmly on Google's radar.

If your site would benefit from a Google Site Map it's relatively simple and quick to put in place. If you have a small and uncomplicated site then you can do it yourself using one of the many third party site map generator tools that are now available(http://code.google.com/sm_thirdparty.html). For larger and more complex sites this is something that your IT or development department should already have put in place. More information on Google Site Maps can be found here https://www.google.com/webmasters/tools/docs/en/about.html