Article Surfing Archive

Website Design & Website Development

From an online marketing perspective, it makes very little sense to drive traffic to a misguided, poorly designed, or poorly developed message. Yet this happens on the web every day, countless times. A study conducted by Stanford University credited "design look" as the leading indicator of website credibility. Users have developed efficient strategies, such as focusing on the design look, for evaluating whether a website is worthwhile.

Since YELLOW7.COM's creation, we have placed a heavy emphasis on design. After all, we started out as a Design Firm producing memorable media for the nation's top Advertising and PR firms. This experience helped us refocus our company objectives to form what we are today; a full-service Marketing Agency.

Our experienced Dallas web design & development team has won many awards and have received national acclaim from the NY Times and USA Today.

New/Rich Media Advertising

Rich Media can be described as advances in online creative that take advantage of enhanced sensory features such as animation, audio and video. As broadband saturation continues to increase, Rich Media creative continues to become more useful as an online marketing tool designed to create interactivity with the site visitor.

Rich Media takes that bland, lack-luster sales presentation and adds value by creating a memorable, value-added experience with the customer.

Combining online Rich Media opportunities with offline and traditional marketing strategies can help your sales staff differentiate themselves from your competition.

Email Marketing and Distribution

How do you take a boring text-based email and improve its effectiveness? With an HTML email marketing campaign. Newsletter and email campaigns are a proven way to stay in touch with existing clients and to recruit new clients.

YELLOW7.COM will work with your company to create a memorable message and deliver it electronically to your target audience. The results are almost instantaneous, and more importantly, very measurable. You will have access to the amount of people who have viewed your message, clicked-thru, printed or requested information.

Print and Graphic Design

A successful online campaign often includes a successful offline campaign. Since YELLOWSEVEN is a full service marketing agency we can take care of your offline marketing collateral needs: brochures, folders, tradeshow, corporate identity, branding and packaging.

We understand that in order to be successful you should diversify your marketing efforts. That is why we will develop ways to inter-mingle offline with online opportunities to maximize exposure without compromising report-ability.

Other Services

There are many variations of sub-services which fall within the above, broad categories including:

* video production
* online marketing and consulting
* cdrom
* tradeshow
* interactive