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Once a contact has been made with a prospect or a customer, a salesperson must remember not to simply stop there. People can forget about a business or forget why that business was so important to them if they are not reminded of it often. This does not mean that a business should inundate a customer or prospect with information, as this can seem overbearing and annoying. However, making sure that a business stays in the mind of a prospect or customer is something that should be important to salespeople, business owners, and others that work in the business of providing goods and services to individuals.

One of the best ways to stay in touch with prospects and customers is through the use of email marketing. This obviously only works if the prospect or customer has provided the salesperson with his or her email address, but most people will provide that information to a business if they are actually interested in the product or service. Once a business has a customers or prospects email address, that business can use email marketing to stay in contact with these individuals. By sending out reminders of upcoming sales, holiday announcements, and perhaps even a company newsletter, customers and prospects are reminded of the business without feeling as though they are being nagged to make a purchase.

Nagging at customers rarely endears a business to them, but reminding them of important things that they do not want to miss can make them appreciate a business that much more. Sending a happy holiday greeting can liven the spirits of a prospect or customer that may need a little boost, and telling customers about sales that can save them money will also make them want to come back. If they are already customers, they will continue to be customers, and if they are only prospects, they may decide to become customers. This will not only give them good deals, but it will affect the business bottom line and increase its profits.