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It is not hard to know how to advertise your business.

First of all, you must build the credibility for your business in order to make more sales in return.

Follow these suggestions:

Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.

Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.

Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.

Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.

Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.

Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.

Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.

Enter to win awards for your web site. When you display the award graphics on your web site it will increase your credibility and professionalism.

Answer all your e-mail messages as quickly as possible. Nothing will loose a sale quicker than not responding to a prospect in time.

Test and track your results, always. You have the picture, how to advertise in the right way.