| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveThe Many Facets of CRM Software - Articles SurfingWhen hearing the term CRM, or customer relationship management, software, a person generally thinks that it's a fancy, computerized address book. They don't think that there are any other reasons for using this type of software. Those who don't use CRM don't see the point in it. They fail to realize what it can really do and how much it has to offer as a multi-faceted technological tool for keeping track of a growing customer base. True, it does keep track of names and email information and addresses. Why shouldn*t it? Those things are important and too many people today have trouble with their businesses because they lose those kinds of things * and therefore lose customers as well. People who spend money with your business don't want to be forgotten; they want to be remembered and appreciated. CRM software can help you do that without breaking the bank and without feeling that you have to wrack your brain every time someone walks into your store or calls on the phone. Some customers will certainly stick in your mind * perhaps they made a very large purchase, have a unique name, or are a bit eccentric. For the majority of people, however, they are forgettable from a business standpoint not because they are unimportant but simply because there are so many of them. CRM software is a great way to 'remember' not only their names but their preferences and what they've purchased in the past. If they've called customer service with a problem or even just with a comment it's important that the information they provide be stored so that it can be retrieved next time. The people who call in to customer service or who shop online, on the phone, or in person often don't think about the way that their information is collected and stored, and they don't understand what CRM actually is. When they want to do business they simply expect everyone at the company to know who they are and take care of them * which usually does happen, but sometimes the computers are down and this causes issues. For the businesses who use CRM, there is a lot that can be done with it. Conversations are recorded and information is collected and stored so that people don't have to give their information again and again. It's important for them and it's a convenience that wasn't available before CRM became popular. For those who do not want their information out there for everyone to potentially hack into, however, there is little that they can do to hide it. There are no opt-out lists for this kind of information because companies say that they need to keep it for billing and for other issues. Companies will not erase it for you, and even if they did the call that you made to ask them to do so would be recorded 'for quality assurance.' CRM is here to stay, and businesses * as well as most consumers * are very glad to have it.
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |