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Forming a strategic business joint venture is when companies join together for a certain period of time, its like a short term merger between companies, An alliance is usually formed with companies that are not directly competing with each other and sell similar goods or services that are trying to sell to the same targeted audience. As someone new to online marketing it might be in your best interest to form alliances or have joint ventures with bigger more established companies. These are some reasons why it might be best benefit form alliances with other companies.

You can now offer your visitor a larger variety of services and or products, this would allow you to focus more time in marketing and promoting your website without having to worry about spending time effort or money on creating and developing your own new products or service to sell. Your entire customer base will increase because you are now combining your customers with other businesses customers. This gives you the opportunity to increase sales without having to spend time and money to hire new workers.

You have just doubled, tripled or maybe quadruple your advertising and promotion budget because the budget is now shared among all of your business joint venture partners. You now have the ability to offer all your loyal customers more back-end products this will defiantly increase your profit margin. Your employees and business will benefit from a greater number of very skilled individuals working on the same sales promotions. Your employees can learn from the other employees* skills and strong points, The knowledge base and skills of your staff should improve and your business will be better and stronger in the future.

You can beat your competitors by being able to offer more free samples and sell more to a larger customer base, so if you are very good at creating alliances there is no end to the potential, you can get as much customers as you want and more customers mean more money.

You now have the ability to exchange endorsements with your Joint Venture Partners; you will now improve the creditability of your business and gain the trust of potential buyers, for this reason it is very important to form alliances with partners who has a very good reputation. Your business will expand allot quicker that it would have without an alliance; you have the ability to do a whole lot more because of your additional resources. Some good examples of joint ventures to consider are located in the link below.

You can deal with queries and problems faster and more efficiently because of the larger work force because you would have a bigger number of employees thinking strategically. This will give all the Joint Partners the ability to come up with more profitable strategies quicker and mere efficiently than they could have by themselves. For more information and examples of joint venture Partnerships check the link below for *Dotcomology* the art of making money on the internet.